How It Works

How Our White Label Delivery Process Works

A white label relationship becomes useful when everyone knows who owns the client, who owns the work, what information is required, how approvals happen, and what counts as complete. Our process is built around those questions.

01

Start With the Work, Not a Generic Package

Tell us what your agency needs to deliver. That may be an SEO campaign, local SEO, link building, PPC management, a website, WordPress work, Shopify development, or another service included on the site. Share the client context, current setup, expected deliverables, and what your own team wants to keep internally.

02

Define Scope and Responsibilities

Before work starts, we define what AxiomLift is responsible for, what your agency is responsible for, the access required, who approves work, how revisions are handled, and what is outside the initial scope. Clear boundaries prevent delays and reduce misunderstandings later.

03

Agree the Communication Model

Your agency should remain in control of the client relationship. We agree how communication will work before delivery begins. If your agency wants all communication to stay between your team and AxiomLift, that becomes the working model. If a different arrangement is needed, it should be explicitly agreed rather than assumed.

04

Provide Access and Inputs

Delivery can only move as quickly as the required information becomes available. Depending on the service, inputs may include website access, analytics or search data, advertising account access, brand guidelines, approved business information, designs, content, technical requirements, target markets, or project briefs.

05

Production

AxiomLift completes the agreed work using the approved inputs and scope. Production is organized around the actual service rather than one generic workflow. SEO, PPC, link building, and web development require different review points, so each service page explains the deeper operational model.

06

Quality Review

Before work is returned, it should be checked against the agreed requirements. The quality review looks for accuracy, completeness, consistency, implementation risk, and whether the deliverable actually answers the brief. Quality control is not a replacement for agency review. It is the step before it.

07

Agency Review and Revisions

Your agency reviews the deliverable before it becomes client facing. Feedback should be consolidated through the agreed contact path so changes remain clear. Revisions that correct work within the agreed scope are different from requests that introduce new functionality, new pages, new markets, or new strategy.

08

Delivery, Launch, or Ongoing Management

Once the work is approved, it can move to handoff, implementation, launch, or the next recurring cycle depending on the service. Access, files, reporting, and ownership should remain clear at this stage so the project does not become dependent on undocumented knowledge.

09

Frequently Asked Questions

Do we have to use the same process for every service?

No. The core principles stay consistent, but the production and review process changes by service.

Can we keep all client communication inside our agency?

Yes. That is the intended default positioning unless a different arrangement is agreed.

How are revisions handled?

Revision expectations should be set during scoping. Changes inside the agreed brief are handled differently from new requirements that expand scope.

What do you need before work starts?

The inputs depend on the service, but every engagement needs a clear scope, the required access, an approval contact, and enough business context to complete the work responsibly.

Resources

Latest Blog Posts

View all posts

Contact AxiomLift

Need to Discuss a Different Workflow?

Agency operations vary. If you already have a project management system, internal strategist, account manager, or established approval path, tell us. A good white label relationship should fit the working reality of your agency rather than forcing unnecessary layers into it.